When you start marketing using pay per click (PPC), you can really create a big mess of your account if you don’t know how to organize your work. You can’t just start putting ad groups here and ad groups there.
Just like you can’t put your t-shirts in your sock drawer, you can’t mix company names with top producers.
So where do you start? How do you organize your PPC marketing campaigns so you will know where to find everything and so you’re not repeating keywords and competing against yourself for bid price?
The best way to organize your campaigns
You should have 12 different campaigns. 6 for “search” marketing, and the same 6 for “content” marketing.
Here are the 6:
1) MLM Companies
2) Top Producer Names
3) MLM Systems
4) Authors, Books, and Products
5) Niche keywords
and 6) URLs.
Then What?
Then you need to set up your ad groups into their corresponding campaigns. When you set up an ad group into the “search” campaign, you then have to set the same one up into the “content” campaign of the same name.
Make sure you have a general keyword for each ad group (which will be the name of your ad group), and build your keyword list off of that general keyword. For example, if your ad group name is “Numis Network,” all of your keywords will have “Numis Network” in them (like Numis Network leads, Numis Network, and Numis Network scam).
Once you have selected all of your keywords, which I’ll show you exactly how to do in another blog post training, you just need to set up your ads (make sure to split test).
Make sure your capture page that your ad links to is optimized for the general keyword of your ad group. This system makes it very easy to create capture pages that are optimized for any keyword that you want to use.
Now go clean up your mess!
